INTRODUCTION OF PUBLIC RELATIONS FACULTY
The Faculty of Public Relations at Binh Duong Economics and Technology University was established based on Decision No. 53/QD-DHKTKT, issued by the university's president on May 6, 2022.
Currently, the department offers a program in Public Relations. Students within the department are known for their dynamic nature and active participation in campus activities. Future plans include introducing additional specializations to meet the workforce demands of Binh Duong province and other regions nationwide.
Students enrolled in the Public Relations program will receive instruction in fundamental modern journalism and communication principles. They will develop research and synthesis skills relevant to journalism and communication, proficiency in writing news articles and press releases, organizing events and press conferences, and honing presentation skills.
Furthermore, students will gain foundational knowledge in computer science, foreign languages, physical education, politics, law, and psychology.
The Public Relations department regularly provides practical experiences for students to enhance their application and practical skills throughout their academic journey.
OVERVIEW OF THE PUBLIC RELATIONS TRAINING PROGRAM
Program: Bachelor of Public Relations
Types of Training: Full-time
Training Period: 3.5 years
Number of Credits: 125 credits (excluding modules on Physical Education and National Defense Education)
Training Language: Vietnamese
Public Relations Major Courses:
1. General Economics (2 credits):
This course provides fundamental knowledge regarding market operations and the broader economy. It covers theories of consumer and producer behavior, economic fluctuations, and the impact of government policies. Students learn to apply economic concepts to practical situations.
2. Basic Marketing (3 credits):
Students gain insight into marketing principles and their application in business operations. Topics include information systems, market research, customer behavior analysis, and marketing environment dynamics.
3. Management Studies (3 credits):
Covering basic management concepts and functions within organizations, this course emphasizes analytical skills for real-life management situations. It also explores the impact of external factors on organizational operations.
4. Introduction to Public Relations (3 credits):
This course introduces the core concepts of public relations theory and practice. Students learn about the role and function of public relations in organizational activities, along with strategies for building and maintaining relationships with the public.
5. Introduction to Communication (2 credits):
This course explores various forms of communication, their impact mechanisms, and their relationship with mass media. Students learn about different media types, communication principles, and methods of media operation.
6. Advertising Activities (2 credits):
Students acquire basic knowledge of advertising principles and their role in communication campaigns. The course covers advancements in the advertising industry, including digital media and technological innovations.
7. Ethics and Laws Theory in Communications (3 credits):
This course introduces fundamental concepts of law and ethics relevant to public relations and media activities. Topics include press law, publishing law, and ethical considerations for professionals in these fields.
8. Multimedia Communication Techniques (3 credits):
Students learn image, sound, and video processing techniques for media and advertising purposes. The course emphasizes skills in graphic design and interactive multimedia production.
9. Media Psychology (2 credits):
This course covers basic psychological concepts and their application in media communication and content creation. Students learn to predict public psychology and behavior to tailor communication strategies effectively.
10. News Writing and Editing (2 credits):
Focusing on the importance of news in journalism and public relations, this course teaches basic news writing skills and journalistic editing standards.
11. News Reading and Watching (2 credits):
Students learn to distinguish types of information in media environments and analyze psychological factors influencing information reception. Critical thinking skills are emphasized for evaluating information.
12. Digital Media (3 credits):
This course develops students' proficiency using advanced digital tools relevant to modern communication practices.
13. Integrated Marketing Communications (3 credits):
Students learn about various communication tools to deliver consistent messages about organizations and their products to customers. Emphasis is placed on understanding the role of integrated marketing communications in meeting customer needs.
14. Filming and Editing Film (2 credits):
Basic concepts of filming and editing are covered, including principles of moving images, video camera operation, and video editing techniques.
15. Photography (2 credits):
Students develop photography skills and learn about visual arts, with practical sessions to enhance hands-on experience.
16. Copywriting (3 credits):
This course focuses on stimulating creativity and exploring advertising industry trends, including the integration of technology into advertising activities.
17. Business Culture (2 credits):
Students gain insight into corporate culture and its significance in business activities, with a focus on cultural factors influencing competitiveness.
18. Internal and Community Public Relations (2 credits):
This course covers internal public relations and corporate social responsibility, emphasizing their role in organizational operations and culture building.
19. Public Speaking (2 credits):
Students develop public speaking skills, including pronunciation, expression, and stage presence, along with incident resolution techniques during events.
20. Reporting & Interviewing Techniques (2 credits):
Covering interview concepts, techniques, and journalistic writing skills, this course prepares students for conducting interviews and writing journalistic pieces.
21. Basic Graphic Design (2 credits):
Students learn newspaper and magazine presentation techniques, along with software skills in InDesign and Photoshop.
22. Television Program Production (2 credits):
This course introduces television principles, genres, and production processes, with practical exercises in filming and recording.
23. Organizing Press Activities (2 credits):
Students learn about Vietnamese press management models and editorial organization in various press agencies.
24. English for Public Relations 1 & 2 (4 credits):
These courses focus on introducing English concepts and vocabulary relevant to public relations, including event organization and strategic planning.
25. Writing Skills for Public Relations (3 credits):
Students learn various writing skills for public relations purposes, including reports, press releases, and speeches.
26. Crisis Communication Management (2 credits):
This course covers crisis origins, contingency planning, and media relations strategies for managing and restoring reputation post-crisis.
27. Brand Management (3 credits):
Students gain insight into branding principles, brand promotion planning, and the importance of brand management in business.
28. Organizing Events (3 credits):
Covering event theory and organization processes, this course emphasizes idea generation, negotiation skills, and effective teamwork in event planning.
29. Strategic Planning for Public Relations (3 credits):
Students learn strategic planning methods for managing communication projects, focusing on research, analysis, and implementation steps.
30. Basic Internship (3 credits):
Internships provide practical experience and skills enhancement for students, allowing them to interact with industry professionals and apply theoretical knowledge in real-world settings.
31. Final Internship (3 credits):
This course prepares students for their careers by providing practical experience and a deeper understanding of public relations roles and responsibilities.
32. Graduation Thesis (6 credits):
Students conduct research on a specific public relations topic, write a thesis, and defend it before a professional panel.
33. Communication Project (6 credits):
This module simulates real communications department work, allowing students to undertake projects, participate in project bidding, and receive feedback from industry experts.
34. Communication Studies (2 credits):
Students learn communication research methods and media reporting skills to prepare them for professional communication roles.
35. Business Startup (2 credits):
This course equips students with entrepreneurial knowledge and skills to start and operate a business in various fields.
36. Cinema 4D (2 credits):
Students learn basic concepts of building and designing communication products in three-dimensional space using Cinema 4D software.
This comprehensive curriculum ensures that graduates of the Bachelor of Public Relations program are equipped with the necessary knowledge, skills, and practical experience to succeed in various roles within the field of public relations.